The Domain Mall in Austin Gets Iconic Renovation with Birdair
Situated in a beautiful park-like setting, The Domain Mall features 100 upscale and mainstream retail stores and restaurants, almost half of which are exclusive within the market. A sampling of retailers includes high-end boutiques such as David Yurman, Louis Vuitton, Ralph Lauren, Tiffany & Co. and Austin's only Neiman Marcus, as well as more traditional retailers like American Eagle Outfitters, Banana Republic, Express and more.
The mall owners wanted to improve the shopping experience, adding to the high-class ambience of the mall with a stunning landscape renovation, including a unique cover for the common area. Birdair’s iconic, instrumental design provided just the look that they wanted. Using cables and PTFE membrane, the steel and cable structure stretches about 15,000 square feet, with 161 PTFE fiberglass membrane fabric panels covering about 5,700 square feet of that 15,000 square feet.
The unique and colorful “mandolin” shade structure was part of a several million dollar landscaping renovation covering approximately 10,000 square feet of the mall’s common area. Birdair’s unique structure offers shade for customers and creates an area designed for live music performances, festivals, markets and holiday activities. A tree-lined pedestrian promenade, with shaded gathering spaces and children’s play areas, now connects the north and south plazas. New lighting and trees rounded out the improvements, along with new signage. The project began in the summer of 2013 and was completed in February of 2015.
The Project is owned by Simon and designed by architect Beck Group and landscape architectural company Bury with general contractor Beck Group. Birdair’s scope of work included design, fabrication, supply and installation of the PTFE membrane, clamping, cables and structural supporting steel. Adding to the team was The Lighting Practice who designed the multi-colored LED lighting for the structure.